Social Media in the Workplace by Daishia Sloan As part of one of my Communications courses, I was asked to reflect on social media and its professional purpose. Over the years, I have found that as a Communications student I have encountered social media in both the educational and professional realm. Technology and Social media seem to be an increasingly important component to a business’s success. When asking why social media has become so important to companies a few things should be considered: cost effectiveness, accessibility, trend, and relationship building. I’ve been reading about the connection between social media and communication in Social Media Communication by Jeremy Lipschultz. This book covers the aspects that I mentioned above. Social media gives a company the ability to link and communicate with the public through technology (Lipschultz, 2018). Technology provides the public and companies with a convenient way to communicate with one another. Social media ...
Social Media: A Corporate Requirement